Growing up in California surfing, skateboarding, and snowboarding, Anthony Sinyard always wondered why cycling apparel/gear was so boring. '80s surf brands like T&C Surf, Quiksilver, and Santa Cruz really embraced vibrant colors.

As a UCI pro, Anthony searched far and near for a bike brand that emulated the captivating confidence of his favorite surf/skate brands. After finding nothing, the idea to create his own brand was born. A brand that combined high performance and vibrant style, he named it SUPACAZ.